The Challenge
Localize global assets for the launch of the ALL-NEW VIM Power Foam in Vietnam.
The mission: transform a routine chore into a satisfying "win" using the innovative 360° upside-down spray and 99.9% germ-killing foam technology.
The Creative Concept: "FLIP THE SITUATION" (Lật Ngược Tình Thế)
In Vietnam, toilet cleaning is often seen as a "losing battle" involving awkward poses and hidden grime. We "flip" this narrative.
- From Dirty to Fragrant: Dirty becomes spotless; odor becomes fresh.
- From Struggle to Ease: Awkward angles become effortless sprays.
- The Action: You don't just flip the bottle; you flip the entire cleaning experience.
Strategic Execution
- Core Localization: Adapting Global TVC, KV, and POSM to resonate with local household aesthetics, while deploying high-impact 3D OOH to showcase the "360-degree" spray power.
- Social-First Momentum: * CGI Visuals: Eye-catching videos of VIM foam "conquering" unreachable spots.
- TikTok Branded Campaign: A #FlipTheSituation challenge, turning the "cleaning struggle" into a fun, high-energy transformation trend.
- Livestream Commerce: Partnering with top Cleanfluencers to demonstrate the product’s real-time "upside-down" efficiency.
My Role
- Ideation: brainstorm and find direction
- Developing storyboard (15s, 6s), KV, 3D OOH
- Supervising production of TVC, KV and CGI video
- Idea, layout direction: set design of livestream, POSM, Tiktok game...
- Ideation: brainstorm and find direction
- Developing storyboard (15s, 6s), KV, 3D OOH
- Supervising production of TVC, KV and CGI video
- Idea, layout direction: set design of livestream, POSM, Tiktok game...
Key visual: Localized & Animated.
TVC 15s
6s - FRESH FRAGRANCE
6s - Upsidedown
Integrated 3D OOH mockup
3D OOH mockup
CGI video: CÓ MẶT “TOÀN CẦU”, LÀM SẠCH “TOÀN CẦU” CHO NGƯỜI “CẦU TOÀN”
POSM
CREDIT
Creative Director: Ngoc Nguyen
Art Director: Binh An Nguyen
Designer: Hao Le, Minh Sang, Thai Sang
Copywriter team: Thuy Nguyen, Mai Huong, Quynh Huong, Phuong Nhung