BINH AN Nguyen | Art Director
With over 10 years of experience in the advertising industry, I am an award-winning creative recognized for my strategic aesthetic vision. Starting my career at a local digital agency and rising to hold a key role at Hakuhodo (one of Japan's top agencies), I have proven my ability to adapt and excel in diverse creative environments. My consistency in delivering high-impact work is highlighted by consecutive wins as a Silver medalist at the MMA Smarties Awards (2020 & 2024).
I specialize in crafting integrated campaigns that drive results for leading brands. My experience covers a wide spectrum of industries:
- FMCG & F&B: Unilever, Tiger, Bia Viet, Kao.
- Service & Travel: Vietnam Airlines, Grab, VNPAY Taxi, Viettel telecom.
- Auto & Tech: Mitsubishi Motors, Fujifilm Healthcare, Daikin.
This diverse experience allows me to tackle any brief with a versatile and problem-solving mindset.
Beyond crafting visuals, I am dedicated to the "human" side of creativity. I believe that the best ideas come from a joyful and healthy working environment. Passionate about inspiring the next generation, I actively mentor junior talents, fostering a culture where creativity and well-being go hand in hand.
Experience
Hakuhodo Digital Vietnam
Art Director | Jan 2023 - Present
- Spearhead Visual Strategy: Collaborate with cross-functional teams (Strategic Planning, Account) to develop visual strategies and creative concepts for integrated campaigns, ensuring effectiveness and client alignment.
- Team Leadership & Mentorship: Lead and mentor an art team of 6, fostering aesthetic excellence, creative thinking, and professional development.
- Production Oversight: Manage relationships with 3rd-party vendors (Production Houses, Visualizers) to ensure high-fidelity deliverables that meet strict client standards.
- Key Accounts: Hisamitsu, Fujifilm Healthcare, Bia Viet, Tiger, Unilever, Kao, Mitsubishi Electric, Enchanteur, MaxKleen.
Senior Designer | Jul 2020 - Dec 2022
- Concept Development: Co-develop visual directions and key concepts for integrated campaigns.
- Creative Collaboration: Partner closely with Copywriters and Art Directors to deliver on-brand creative visual solutions.
Designer | Dec 2019 - Jun 2020
- Ideation: Participate in brainstorming sessions for digital campaigns.
- Execution: Conceptualize and design digital assets, including social posts, game apps, and Key Visuals (KV).
Memento Mori Vietnam
Art Director & Media Lead | Jul 2018 - Feb 2023
- Strategic Crowdfunding: Co-developed key messaging and campaign strategies for the "MEMENTO MORI: EARTH" feature film and theatrical crowdfunding initiatives.
- Visual Direction: Steered the visual identity across social media, fundraising activations, and auxiliary events (concerts, exhibitions, and international film festivals). Designed and optimized the project’s Website UI/UX.
- Content & PR Strategy: Oversaw content direction and PR storytelling to ensure consistent brand narratives.
- Stakeholder Relations: Managed partnerships with key stakeholders, including media agencies, sponsors, donors, press, and film distributors.
Daybreak Digital
Senior Designer | Aug 2017 - Nov 2019
- Campaign Ideation: Contribute to brainstorming and concept development for digital campaigns.
- Production Support: Assist the Art Director in the supervision of video production and Key Visual development.
- Design Execution: conceptualize and execute designs for social content and landing pages.
Key Accounts: Grab, Warrior, Highlands Coffee, Bata, UOB, Enchanteur.
IDD/IDM Vietnam
Designer | Jun 2015 - Aug 2017
- Multi-format Design: Develop concepts and designs for diverse digital formats, including social posts, GDN ads (HTML5), minigames, microsites, landing pages, and motion graphics.
- Key Accounts: Vietnam Airlines, Jetstar Pacific Airlines, Vietcombank.
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Education
Graphic design & Multimedia | Hoa Sen University. Grade: Distinction
