Campaign Scope: Led the visual production (TVC & Key Visuals) for the strategic re-launch of Viettel Telecom’s premium post-paid service.
Key Message: "Chọn NINE trọn ưu tiên" (Choose NINE, Fully Prioritized)
The Challenge
Complex Protagonist: The campaign centered on a "lifestyle-savvy cat" as the main character, requiring precise art direction to maintain a premium brand image while working with animal talent.
My Role
- Visual Strategy: Defined the art direction (mood, tone, styling) to ensure the "multi-experience" narrative aligned with the brand's premium positioning.
- Production Leadership: Selected the Director and Post House; supervised the final quality of the TVC, Key Visuals, and social photo library featuring both the male lead and the cat.
Cutdown 6s
Cutdown 15s
CREDIT
Creative Director: Ngoc Nguyen
Copywriter team: Thuy Nguyen, Kim Ngoc, Ha
Art Director: Binh An Nguyen, Viet Pham
Designer: Thai Sang
Production house: Catsy
Director: Nhat Nguyen
Production house: Catsy
Director: Nhat Nguyen