1. Campaign Overview
- Insight & Strategy: Addressed the "Tet burnout" faced by modern moms by positioning MaxKleen 2in1 as the ultimate time-saving solution.
- Execution: Developed a Music Video featuring a catchy audio jingle and a signature "Clapping" visual mnemonic, symbolizing the efficiency of combining tasks to free up time for celebration.
2. My Role
- Creative Direction: Partnered with director to define the film treatment and visual aesthetics (music, set design, styling, casting...).
- On-Set Leadership: Orchestrated a high-intensity shoot, managing two parallel production units (MV filming & KV photography) within a single day to ensure visual consistency and production efficiency.
- Quality Control: Provided immediate creative solutions to client feedback on-set and oversaw the final quality of all deliverables (MV, KV, 30s/15s cut-downs) under strict deadlines.
GỘP GIẶT - XẢ, TẾT THƯ THẢ | NƯỚC GIẶT XẢ MAXKLEEN x BÙI CÔNG NAM - full version 45s
Cutdown version 15s
Cutdown version 30s
CREDIT
Creative Director: Ngoc Nguyen
Copywriter team: Kim Ngọc, Minh Thanh
Art Director: Binh An Nguyen (SOW: film production & finalize KV), Huyen Cao
Designer: Bao Diep, Hao Le
Account Manager: Bao Quyen
Account: Tram Anh
THE BULLS
Executive Producer: Ca Thu
Director: Hai Ho
Producer: Trang Pizu
Producer Assistants: Ashley Le, Le Manh Cuong
1st AD: Anh Xuong Tin Luu
D.O.P: Mustang Nguyen
and more…
and more…