Awards:
1. MMA Smarties 2025: SILVER (Purpose Driven Marketing/ Social Impact Marketing)
2. Global Board Summit 2025: BRONZE (Sei-katsu-sha Value Design category)
My roll:
- Concept Incubation: Participated in the early-stage brainstorming and ideation sessions to shape the campaign's core narrative.
- Visual Storytelling: Collaborated closely with the Art Director and Copywriter to translate the brand message into a poignant short film, ensuring the visual narrative aligned with the script's emotional tone.
- Art Direction Support: Co-developed the KV, ensuring a cohesive look and feel between the film and static assets.
Key visual
Key visuals (pitching option)
CREDIT
Creative Director: Ngoc Nguyen
Art Director: Tuong Tran
Designer: Binh An Nguyen, Hao Le, Vee Doan
Copywriter: Kim Ngoc, Yen Le, Lea Nguyen
Production House: ViewFinder Media
Production House: ViewFinder Media
Director: Bui Gia Khang