Campaign Scope: Led the visual strategy for the launch of the new Enchanteur Aurora shower gel, highlighting the revamped packaging and breakthrough formula (Silk Pro F & 24h Scent-Lock technology).
MY ROLL
- Visual Direction: Defined the overarching art direction (set design, styling, tone & mood) to ensure the TVC and Key Visuals perfectly embodied the brand’s premium and romantic identity.
- Production Oversight: Curated and managed top-tier production partners (Director, Post House) to execute the creative vision with high fidelity.
- Creative Agility: Supervised end-to-end production quality. Provided hands-on layout optimization and rapid design solutions to facilitate client decision-making under tight deadlines.
CREDIT
Creative Director: Ngoc Nguyen
Art Director: Binh An Nguyen
Designer: Hao Le
Copywriter team: Mai Huong, Quynh Huong
Account Manager: Bao Quyen
Account: Tram Anh
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