Campaign Overview: Bioré Shines the Spotlight on You
To revitalize Bioré’s image as a 'youthful' and dynamic brand for Gen Z, we shifted the communication strategy from simple skincare to 'Multi-dimensional Protection'.
The core creative concept was "BIORÉ SHINES THE SPOTLIGHT ON YOU"
- Visual cue: The blue spotlight represents Bioré’s invisible shield against UV rays, dust, and bacteria.
- The Execution: Featured in the TVC with artist My Anh, we utilized a 'Blue Glow' effect outlining the talent. This visual cue reinforced that whether on a small stage or a big event, Bioré provides the confidence to shine.
Production Scope
- Resource Optimization: To maximize budget efficiency and ensure asset consistency, we orchestrated a parallel production shoot to capture a full year's worth of materials in a single timeline.
- Deliverables: Successfully produced 2 TVCs, 2 Key Visuals, and a comprehensive library of social media images featuring Brand Ambassador My Anh.
My Role - Graphic Designer
- Visual Direction & Production: Collaborated closely with the Art Director to drive the concept, visual direction, and on-set supervision for the simultaneous production of the TVCs, KVs, and Brand Ambassador assets.
- Social Content Creation: Conceptualized and executed high-engagement designs for tactical social posts, product showcases, and promotional campaigns throughout the year.
- Strategic Problem Solving: Proactively partnered with the Account Management team to identify project constraints and propose agile visual solutions to ensure smooth campaign delivery.
UV Serum - adaptation 10s
CREDIT
Creative Director: Ngoc Nguyen
Art Director: Yuko Mitsuhashi
Designer: Binh An Nguyen, Chou
Copywriter: Trinh Luu, Ngoc Toan